Campaign Plan

Full campaign brief with objectives, audience, messaging, channel strategy, and content calendar.

campaign planning content-calendar strategy

When to use

Use when planning a product launch, lead-gen push, or awareness campaign, when needing a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan with success metrics.

Examples

Product launch campaign

Build a full campaign plan for a new product launch

Plan a 6-week campaign for launching our B2B SaaS product to mid-market finance teams. Budget is $15k.

Lead generation campaign

Design a campaign to fill the top of funnel

Create a Q2 lead gen campaign plan targeting CTOs at 100-500 person tech companies. Focus on LinkedIn and content.

Content calendar

Generate a month-by-month editorial calendar

Build a 3-month content calendar for our e-commerce brand. We publish 2x/week on Instagram and 1 blog post/week.