Competitive Brief

Research competitors and generate positioning comparison with content gaps and threats.

competitive-analysis positioning battlecards strategy

When to use

Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact. Produces a structured comparison with opportunities and differentiation angles.

Examples

Competitor landscape overview

Map your key competitors and their positioning

Create a competitive brief comparing us to HubSpot, ActiveCampaign, and Klaviyo on email marketing features and positioning.

Respond to a competitive move

Assess impact when a competitor launches something new

Intercom just launched a free tier. Help me assess the impact on our positioning and what messaging we should update.

Find positioning gaps

Identify messaging angles no competitor owns

Analyze the messaging of the top 5 project management tools. Where are the gaps we could own?