Email Sequence

Design and draft multi-email sequences with full copy, timing, branching logic, exit conditions, and performance benchmarks for onboarding, lead nurture, re-engagement, and product launches.

The Email Sequence skill builds complete drip campaigns end-to-end — not just individual emails. It maps the sequence with a flow diagram, writes full copy for each email, sets timing recommendations, defines exit conditions, and suggests A/B tests.

When to use

Use when building onboarding, lead nurture, re-engagement, win-back, or product launch flows, when you need a complete drip campaign with A/B test suggestions, or when mapping a sequence end-to-end.

Examples

SaaS onboarding sequence

Build a 5-email onboarding flow for new trial users

Build a 5-email onboarding sequence for new trial users of our project management SaaS. Goal: get them to create their first project within 48 hours.

Re-engagement campaign

Win back users who've gone quiet

Create a 3-email re-engagement sequence for users who haven't logged in for 30+ days. We're a fitness tracking app.

Product launch drip

Build pre-launch anticipation and convert on launch day

Design a pre-launch email sequence for our new enterprise plan. We have 2 weeks until launch. Target: our existing Pro customers.